easily, and continually modify our approach whenever we need to. For over four years, we experimented, failed, and tried new things until we developed a light bulb that met our exacting standards.

We failed many times along the way, but that's how we learn about the subtleties of the materials we work with. We break things on purpose, so that we can see just how much our bulbs and their components can withstand, and make them better.

If you never try, you can never succeed. We want to accomplish nothing less than to change the way the world experiences light – so we don't compromise on a thing. Not on design, performance, efficiency, or reliability. We don't cut corners, and we don't make excuses.

Not only to ourselves and our customers, but also to our planet. Our product design process is inspired by Cradle to Cradle® principles, meaning that we strive to use materials that can perpetually be re-used. When you return a bulb to SWITCH, you can be sure that no component will ever see the inside of a landfill. We've thought this through, from the first spark of a bright idea to the last dim glow of our hardworking bulb.

© 2012-2013 Switch Bulb Company, Inc. All rights reserved.